Introducing Meta Partnership Ads
Get every TikTok video a creator has made for you, plus everything they post next, ready to push straight into your Meta ad sets. No re-licensing, no re-uploading.
Every brand scaling Meta spend eventually hits the same wall: CAC starts rising not because targeting got worse, but because there isn't enough fresh, converting creative to keep feeding Meta's algorithm as it reaches colder audiences. Meanwhile, a brand's best-performing content is often sitting somewhere it can't be used — locked inside TikTok Shop, tied to usage rights negotiated one video at a time, or dependent on creators manually re-uploading to a separate platform.
Content is siloed
Your best-performing TikTok Shop content isn't easily extracted for use on other platforms at scale.
Usage rights don't scale
Even where you've bought usage rights, they're negotiated per video — a manual process that can't keep pace with a growing content library.
Manual migration tools slow you down
Marketplace tools require creators to sign up separately, then hand-download and re-upload every video from TikTok.
No access to what's next
Without a standing relationship, you only get what you've already negotiated — not what a creator posts tomorrow.
How it works
Cruva already has the video content and the creator relationships, because your creators are seeded through TikTok Shop. Meta Partnership Ads removes the remaining friction of getting that content in front of Meta's audiences.
- 1
Send one link
The creator clicks it and grants your brand access to their content in exchange for a percentage of ad spend or ad sales — a pre-negotiated, affiliate-style arrangement, not a per-video deal.
- 2
Get access to everything — past and future
Once bound, you get every piece of content that creator has made for your brand, plus everything they post going forward, automatically.
- 3
Push to Meta in one click
Content uploads directly into your Meta account, where you can build ad sets from it without leaving Cruva.
- 4
Creators stay in control
This isn't lock-in — creators can unlink from a brand at any time.
New to Cruva? Your CRM gets backfilled from your existing TikTok Shop data, so you can start sending bind links to creators you've already worked with immediately — even for videos posted months ago.
The biggest thing holding back your Meta ads is creative — and you already have more of it than you think.
Built for how brands actually run Meta
Multi-page and multi-account support means brands running several Facebook Pages — or agencies stacking multiple ad accounts on top of a brand — can choose which page or identity runs a given partnership ad, instead of being boxed into a single default. And if a creator hasn't completed whitelisting yet, the ad simply runs under your Page instead of blocking launch.
Every ad is still created through Cruva rather than dropped into your Meta creative library directly — that's what lets Cruva attach tracking metadata and report on downstream performance. And the Licensed Content view only ever shows videos from creators who've actually joined one of your programs, so what you see is exactly what you're cleared to run.
Inside the Meta Ads workspace
Once connected, everything lives in one workspace organized into five areas:
- Overview — ad spend, Meta sales, ROAS, and a live activity feed of ad creation, joins, and payouts.
- Programs — set commission terms, payout schedule, and license agreement behind a branded, joinable creator offer.
- Licensed content — every video you're cleared to run, scoped to creators who've joined your programs.
- Ads — campaign → ad set → ad hierarchy with spend, CTR, purchases, and ROAS synced daily.
- Payouts — a ledger of GMV, spend, and computed commission per creator, per period, paid out via Stripe.
Available now for TikTok Shop brands on Cruva
Connect your Meta ad account and start a program from the Meta Ads workspace. Reach out to your Cruva contact if you need a hand getting set up.